51

Skip to main content
Marketing
cq-text-component-placeholder
Marketing

Bachelor of Science in Business Administration (B.S.B.A.)

cq-text-component-placeholder
cq-text-component-placeholder

Degree Overview

In today’s hyper-competitive global business environment, it is becoming very clear that for any organization to prosper, it must adopt a market orientation as its guiding business philosophy. Being market oriented simply means that an organization considers the needs and wants of its customers as crucial input in every decision that it makes. To successfully accomplish this goal, the organization must develop and nurture close relationships with its customers. Marketers are literally the interface between the organization and its customers. A career in marketing, no matter which of the dozens of different career paths one chooses to follow, is at its heart a career in strategically creating and managing these relationships.
cq-text-component-placeholder
cq-text-component-placeholder
cq-text-component-placeholder
cq-text-component-placeholder

Marketing Bachelor's Degree


Program Availability

➤ On Campus |


Program Quick Links

➤&Բ;
➤&Բ;Department of Marketing, Sports Business & Event Management, and Construction Management
➤&Բ;Haile College of Business

cq-text-component-placeholder
cq-text-component-placeholder
cq-text-component-placeholder
cq-text-component-placeholder

Contact Us

Have questions about the marketing program?

Joe Cobbs | Department Chair | cobbsj1@nku.edu | 859.572.7960
Teresa Huddleston | Academic Coordinator | huddlestot1@nku.edu | 859.572.6582